Blog

By: Admin 03 Dec 2022

Which ad platform is right for a small business Google Ads or Facebook Ads?

Choosing the right ad platform does not have to be a daunting task for a new business owner. If you want to take the challenge out, hire a performance marketing agency, which can help you

By: Admin 03 Dec 2022

What are the top 10 mistakes while hiring a digital marketing agency?

As a client, you’re focused on getting value for your money. But when it comes to hiring the right professionals, are you making the decision? You might understand your brand and business well.

By: Admin 03 Dec 2022

Why is Google My Business important for a new business?

5 reasons why Google My Business is vital for a business. Whether you're big, or small, old or new: GMB is an important mechanism for customer discovery. 

By: Admin 03 Dec 2022

What is performance marketing for a start-up?

In the simplest terms, performance marketing refers to running ads or campaigns which are conversion-focused. We all want a customer to buy our products.

By: Admin 03 Dec 2022

The most recent updates from Google, across their products in Sep-Oct 22

A quick recap of updates from the world of Google Products. While Google provides updates across all of their products such as Chrome, Android, etc. we summarise the ones most useful for advertisers and marketers. With this, understand the implication on your ad campaigns. 

By: Admin 03 Dec 2022

The Rules of Marketing –regardless of where you advertise.

Digital marketing has several benefits when it comes to measuring impact, benefits, and overall ROI for businesses, compared to traditional marketing. But, despite all these advances, there are some ground rules that have not changed for brands, and communication professionals.

By: Admin 03 Dec 2022

Customer Lifecycle and its 5 stages

Reach, acquisition, conversion, retention, and loyalty are the five stages of the customer lifetime. Although it resembles the buyer's journey, the customer lifecycle also considers the customer's experience, or what happens to a prospect after they make a purchase.

By: Admin 03 Dec 2022

How to calculate ROAS and ROI and common mistakes

When making company decisions, ROAS and ROI are both crucial indicators to take into account. Due to the fact that ROAS only accounts for advertising results, it's crucial to not rely only on it.

By: Admin 03 Dec 2022

What is LTV and its importance for new businesses or start ups

As a new company, let’s say you’re in the business of selling cookies with branding for corporations, and companies of a certain size. This was a passion project that grew through word of mouth and now you’re looking to scale your business into the next stage.

By: Admin 03 Dec 2022

How to improve your local ranking and presence on Google

The top 10 important indicators and signals to get visibility through Google’s local listings, or Google My Business. With changes to Google My Business almost every quarter, as a business owner you need to keep up with the requirements of the algorithm.

By: Admin 03 Dec 2022

What are some alternatives to Google and Facebook Ads?

Before we start this piece, it’s important to note a few things about both Google and Facebook Ads platforms, and why they’re wildly successful compared to other ad platforms.

By: Admin 02 Dec 2022

How to keep up with Google’s changes for Search?

Google search algorithm keeps changing, as do others. In 2020, Google made 4,500 changes to search. This number includes changes to its ranking system, user interface and more. 

By: Admin 03 Dec 2022

Questions to ask your developer, before hiring one.

While it is easy to find a lot of developers who can design and develop websites, it is equally important to ask the right questions beforehand to avoid any disappointments and unexpected surprises. In choosing a developer, you may also want to consider the factors for choosing a backend/platform for your website.

By: Admin 03 Dec 2022

How to choose a platform for website development?

Deciding the price point for your website is a tough decision for most businesses. Given that there are budget constraints, and so many platforms to choose from, how does one evaluate the cost of developing a website? 

By: Admin 03 Dec 2022

Why people who guarantee fixed ROAS are lying to you

OK, so you are interested in a successful digital marketing campaign which can be scaled. Of course, you are. Digital advertising can be one of the most efficient ways to grow your business and acquire new customers. But, not every single campaign, or client will succeed.