Facebook and Instagram social media marketing ads are now well-known as channels to help achieve business objectives for a brand, irrespective of its size, scale and even location. Thanks to the evolution in attribution methods, tools and data analysis, even the most traditional offline businesses can advertise on Meta ads platform. If you’re serving customers across different time zones, your ads should also be seen at a time when they’re likely awake. This is crucial to get efficiencies in your ad budgets; but also if your ads are set to deliver when your customers are asleep, it’s likely you are not getting the best return on investment. In this article, we will outline the steps to modify the time zone for your Facebook advertising account and provide tips to optimise your ads for different time zones.
Changing Your Time Zone Settings
Facebook sets your advertising account's default time zone based on your location or the Business Manager's specified location. However, you can easily modify this setting to ensure your ads are delivered at the optimal time for your target audience.
To modify the time zone for your Facebook advertising account, follow these steps:
Log in to your Facebook advertising account.
Click the "Settings" button in the top-right corner.
Select "Account Settings" from the drop-down menu.
Scroll down to the "Account Settings" section and click on "Timezone."
Click the "Change timezone" button and select the time zone most relevant to your target audience.
Save your changes.
Optimizing Your Ads for Different Time Zones
In addition to changing your time zone settings, there are several other strategies that you can use to optimize your Facebook ads for different time zones. Here are a few tips:
Use Facebook's scheduling feature:
Facebook allows you to schedule your ads to run at specific times. This can be useful if you want to target users in a specific time zone, or if you want to schedule your ads to run during peak engagement times.
To use Facebook's scheduling feature, follow these steps:
a. Create your ad campaign as usual.
b. When you get to the "Ad Set" section, scroll down to the "Budget & Schedule" section.
c. Click the "Show Advanced Options" button.
d. In the "Run ads on a schedule" section, select the "Specify dates and times" option.
e. Select the time zone you want to target.
f. Choose the dates and times you want your ads to run.
g. Save your changes.
Test different delivery times:
If you're not sure when the best time is to run your ads, try testing different delivery times to see what works best. You can use the Facebook Ads Manager dashboard to track the performance of your ads at different times of day and adjust your campaign settings accordingly.
To test different delivery times, follow these steps:
a. Create your ad campaign as usual.
b. When you get to the "Ad Set" section, scroll down to the "Budget & Schedule" section.
c. Click the "Show Advanced Options" button.
d. In the "Delivery Type" section, select "Standard" delivery.
e. Under "Delivery Optimization," select "Link clicks" or "Impressions."
f. In the "Ad Scheduling" section, select "Run ads all the time."
g. Save your changes.
h. After your ads have run for a few days, review the performance data in the Facebook Ads Manager dashboard.
i. Look for patterns in the data to see if there are certain times of day when your ads perform better.
j. Adjust your campaign settings accordingly to target those times.
Use a third-party tool:
There are several third-party tools available that can help you optimize your Facebook ads for different time zones. These tools can analyze your ad performance data and provide recommendations for the best delivery times for your target audience. Choose from a wide variety of them to automate your work, and get insights on what works best for you.
And if you’re looking for a simpler way to do things by outsourcing your marketing efforts, talk to us.
