When it comes to running ads on Facebook, there are two main options available to start up businesses or companies of varying sizes: hiring a Facebook Ads agency or running DIY (Do-It-Yourself) ads. Both have their advantages and disadvantages, and it can be tough to decide which option is better for your business. Depending on the size of your company, you may choose to operate on either model. In this post, we'll take a closer look at each option and compare them to help you make an informed decision.
Benefits of Hiring a Facebook Ads Agency
Expertise and Experience -
One of the most valuable benefits of hiring a Facebook Ads agency is the expertise and experience they bring to the table. P.Labs has an experience of half a decade of running all types of campaigns, for businesses of different sizes and scales of marketing spending. With a team of experienced professionals who have received certifications and most importantly hundreds of hours of experience in running ads and handling campaigns of different sizes, we can offer you all the insights without you having to make all the mistakes yourself. After all, life is too short to make all the mistakes yourself, when there’s a wealth of knowledge available. Right from offering insights on targeting to ad creatives to even tech integrations, as experts it’s our role to help you to maximize your ad spend and get the best results.
Time and Resource Savings -
Running a successful Facebook ad campaign takes time, effort, and resources. By hiring a Facebook Ads agency, such as P.Labs, you can save time and resources and focus on other aspects of your business. You can rely on the agency to handle everything from ad setup to monitoring and optimization, freeing up your time to focus on other critical tasks.
Bespoke business strategies -
Every business is different, and what works for one may not work for another. That’s also one of the reasons we don’t use case studies to showcase our work. What has worked for one business may not necessarily work for yours. While our case studies and results definitely are rewarding, A Facebook Ads agency can develop customized strategies tailored to your specific business needs, goals, and audience. They can help you identify your target audience, create compelling ad creatives, and optimize your campaigns for maximum ROI.
Benefits of DIY Ads
Cost Savings -
One of the primary benefits of running DIY ads is cost savings. With DIY ads, you don't have to pay a Facebook Ads agency for their services. Instead, you can create and manage your ads in-house, saving money on agency fees. This is especially beneficial for small businesses with limited budgets.
Control and Flexibility -
When you run DIY ads, you have complete control and flexibility over your ad campaigns. You can set your own budget, choose your target audience, and create your ad creatives. You can also monitor and optimize your campaigns in real time, making changes as needed to improve performance.
Learn as You Go -
Running DIY ads can be a learning experience, especially for businesses new to Facebook advertising. By managing your own campaigns, you can learn what works and what doesn't, and use this knowledge to improve future campaigns. You can also experiment with different targeting options, ad creatives, and ad formats to find what works best for your business.
Which One Will Give You Better Results?
The answer to this question depends on several factors, including your business goals, budget, and resources. Here are some key factors to consider when deciding between hiring a Facebook Ads agency and running DIY ads:
Budget -
If you have a limited budget, running DIY ads may be a more cost-effective option. However, if you have a more significant advertising budgets, hiring a Facebook Ads agency may be a better investment as they can provide expertise and experience that can help you get better results.
Expertise and Experience -
If you have experience running Facebook ads and feel confident in your abilities, DIY ads may be a good option. However, if you're new to Facebook advertising or lack the expertise and experience needed to run successful campaigns, hiring a Facebook Ads agency may be a better choice.
Time and Resources -
If you have the time and resources to manage your Facebook ad campaigns, DIY ads may be a good option. However, if you're short on time or don't have the necessary resources, hiring a Facebook Ads agency can be a smart investment as they can handle everything from ad setup to monitoring and analytics. Some agencies such as ours, also offer creative design services as a one-stop solution to your advertising needs.
So when choosing your mode of operations, be sure to consider these easy tips before making a decision. After all, it’s always better to rely on experts, because we can’t make all the mistakes ourselves, but we can certainly learn from others.
