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Why people who guarantee fixed ROAS are lying to you

OK, so you are interested in a successful digital marketing campaign which can be scaled. Of course, you are. Digital advertising can be one of the most efficient ways to grow your business and acquire new customers. But, not every single campaign or client will succeed. 

  1. Every ad platform changes. Every single month, each ad platform has multiple changes. In Oct 2022, Google announced 7 different changes in Google Ads Manager. That is different from the changes to Google Search itself, which impacts organic traffic which was announced earlier. How do you think a company which does not specialize in a few categories of business will help address these changes for your business? 

  2. A one size fits all approach: Among the top reasons why digital marketing companies get a bad rep is because of a one-size-fits all approach to marketing. It is time-consuming to research a brand and category and evaluate what communication will work for different audiences. That is why paying someone a small amount of money may not work–they would not understand your business, or be able to add value. Is it really value for money if it does not work for you? 

  3. The connection between data, trends, and communication: When each ad platform evolves as rapidly as it does, can you imagine the impact on data, and signals they need to make your ads sustainable, and scalable? Setting up an ad account, with the right data signals from Day 1 is important. That is why we suggest DABBL. Our in-house tool for evaluation. 

  4. You can not fix what you do not know is broken: A customer acquisition journey is never linear. More so now, with digital ads. Do you know which channels are working and which one is not? And if you know which one is, how do you improve or optimize it? Does your website content do the job of selling your brand? If not, you are losing out on a drop of 30-50% in acquisition savings, which can be achieved by simple tweaks. 

Marketing is an investment that pays off in the long run. Do not save pennies when you can reap benefits the right way. Work with a company that cares about your growth, and invests in the right resources to support you.