1. What are Performance Campaigns?

Performance campaigns are ads that are focused on the bottom of the funnel ads. These types of ads typically aim to accomplish specific objectives such as generating leads, transactions, appointments or more involved customer actions with a business. Some of the common metrics are cost per lead (CPL), cost per acquisition (CPA), cost per install (CPI), and cost per register (CPR). Whether the campaign is web-based or app-based, these goals will change depending on the product. Web-based and app-based campaigns are the 2 types of performance campaigns.

2. What does a Performance Campaign Marketing Agency do? 

A performance campaign marketing agency executes campaigns to achieve conversions or specific business objectives based on their funnel management plan. To ensure that our clients receive the highest potential return on investment (ROI), we plan and optimise campaigns using a data-driven methodology.

3. What are performance marketing campaigns for the web? 

Web performance marketing campaigns may contain the following:

• Cost per lead (CPL): This kind of marketing aims to produce leads, such as contact information from potential clients.

• Cost per acquisition (CPA): This kind of marketing is geared toward acquiring clients, such as through a sale or conversion.

• Cost per sign up (CPSU): This kind of promotion aims to increase the number of people who sign up for a certain good or service.

• Cost per visit (CPV): This kind of promotion aims to increase website visitors.

• Cost per appointment (CPApp): With this campaign type, the goal is to schedule appointments with potential clients.

At P.Labs, we recognise that every client has very different demands and objectives, even if they are in the same industry because no two businesses are the same. As a result, we work closely with our clients to fully understand their businesses and design tailored performance campaigns –whether it’s the right market mix, budgeting to get the right outcomes or setting up the right kind of data signaling. 

4. What are performance marketing campaigns for apps? 

Performance marketing campaigns for apps are focused on ads that drive specific actions within an app.  These start right from the time of an install, in-app events such as registration, OTP verification, or and transactions. The cost of these campaigns is typically measured on a cost per install (CPI), cost per registration (CPR), or cost per acquisition (CPA) basis.

5. Platforms used for performance campaigns by agencies

Agencies use various platforms to run performance campaigns, including Meta, Google, programmatic platforms, and native ads. Each platform offers unique benefits and targeting capabilities, allowing agencies to select the right combination of platforms for a particular campaign.

6. The P.Labs difference

Hands-on account management that doesn’t follow a cookie cutter model. We never tell our clients how what we did for 1 client will likely work for them because each business’s problem needs a different set of solutions. But we do have a well-oiled engine when it comes to evaluating your business problems through our in-house tool –DAABL. After a critical audit of your business process when it comes to customer acquisition, we focus on what we can quickly address the high priority-high rewards fixes. By addressing the leaks in your marketing campaigns, we’re able to quickly get better results for your business. 

7. How to choose the right metric for your campaign and business?

Each business must go through its own life stages of growth, acquisition, and retention based on scale, awareness, and segment. We can’t compare someone’s step 100 with your step 0. 

First, we assess the stage of the business. Are you an established business in a thriving sector or a brand-new startup attempting to create your name? This can have an impact on the metric you choose to pay attention to.

The brand's awareness level is the next factor we consider. How well-known a name is your business in the general public? Do they have faith in your brand? If yes, your cost of acquisitions will likely be lower. 

We also consider the originality of the product. Do you have a truly distinctive offering that will tempt customers to check it out? Is the communication or USP believable or gimmicky?

Finally, we take into account the sector or category's current tendencies. Do you belong to an established sector or industry, or are you venturing into something new? 

All of these factors have an impact on the metrics you can consider, and your overall marketing costs. 

P.Labs firmly believes in a personalised approach to performance marketing, and selecting the right metric is a crucial part of this process. Please get in touch with us right away to learn more about how we can help you accomplish your marketing goals.