I. Introduction
Google Search is the most widely used search engine in the world, with billions of searches performed every day. Amazon is the second most used search engine in the world. But, our focus here is on the value of working with a Google Search Partner agency that understands what search means to a business. It’s important to note that SEO is a longer-term marketing activity. Depending on the website, business category and business cycles we can drive faster returns on investment but often optimizing a site for generic traffic takes sustained activity for months.
For any business owner, appearing at the top of search results pages (SERPs) is crucial for attracting new customers. A Google Search Partner and Services Agency specializes in optimizing your website for search engines and helping sites achieve better search rankings and visibility. With constant updates to Google's search algorithms, working with an agency helps ensure your site stays up-to-date and optimized.
II. The Benefits of Working with a Google Search Partner and Services Agency
Stay Ahead of the Game: With over 3,000 algorithm updates made by Google each year, a Google Search Partner and Services Agency ensures your website stays up to date and optimized for search engines.
Site Optimization: The certified agency will help you improve all aspects of your site’s performance, i.e. on-page, off page and technical SEO which includes site speed, navigation, content, and other aspects to enhance your site's ranking and offer an excellent user experience.
Performance Metrics: Expect that a Google Search Partner agency can and will provide you with metrics and analytics to track the performance of your search campaigns and identify areas for improvement. Ideally, these will be tracked on a monthly basis with clear measures of improvements, and actions.
Competitive Edge: Agencies typically use a plethora of tools to ensure they are constantly checking your competitors' sites, their performance and using real-world data and insights to optimize your website.
Content Optimization: The agency will help you create high-quality, keyword-rich content that is optimized for search engines and appealing to your target audience. Bear in mind that keyword strategy is unique and tailored to your business. Therefore, a seasoned agency will not try to sell you ranking for 10-keywords because it’s a short term goal instead of a longer term one.
III. How to Choose the Right Google Search Partner and Services Agency
A. Check Their Own Website
A well-designed and optimized website is a strong indication of an agency's expertise in search engine optimization (SEO).
Look for a company that has a modern, user-friendly site that is optimized for search engines.
Does it load quickly and does it show up for their own branded keywords or company name. If it does not, it’s likely they are neglecting their own hometurf which is the stepping stone to SEO management.
B. Content Expertise
Look for an agency that has extensive knowledge and experience in your industry or niche.
A good agency should have a deep understanding of your target audience and be able to create effective campaigns tailored to your needs.
C. Ask for a website audit
Most agencies will be happy to throw in a free audit of your website, using third party tools. Although it’s a somewhat incomplete representation of the site data, it will allow you to see their understanding of what needs to be fixed on your website
Ask the agency to perform a website audit to see how they can help improve your site's search ranking and visibility.
A good agency should be able to provide a summarized [free] report on the strengths and weaknesses of your site and offer recommendations for improvement.
Take the time to evaluate potential agencies on these key factors to find the right partner for your business.
IV. Case study: edtech client
This client is a multi-million dollar funded ed-tech company, based in India. However, their website traffic was fragmented into 180 sub-domains due to bad marketing management practices as is common with early stage startups. With no owner for the marketing discipline, the tech team had created several sub-par segments to the website leading to bifurcation of traffic, and loss of users. As the first step, we ran a technical audit and identified these fragmented sub-domains. By stitching up about 70% of them into redundant, or redirected domains, we were able to consolidate approx 200% traffic to the website in a matter of 60 days. From seeing only 60K users in Y1, to seeing 220K users in Y2 in Jan [YoY], the jump in traffic was tremendous. As a result, their lead vol. went up to 8000 users/ month leading to a 57% drop in cost of acquisition.
Take the first step towards improving your search ranking and online visibility by contacting PLabs, a Google Search Partner and Services Agency, today. Reach out to us for a free audit and evaluate how we can help you grow.
