What are Amazon Ads?

Amazon Ads are an ads platform, hosted on the ecommerce platform: Amazon. It’s designed to help ecommerce brands improve conversions on Amazon and also leverage the traffic on the ecommerce site going outside, by targeting outstream audiences. With increasing competition on the Amazon marketplace, running targeted and effective ads is essential for success.

There are different types of campaigns that can be run on Amazon Ads, which largely fall into the CPM and CPC bid category. CPM campaigns are focused on driving brand awareness through banners and videos, while CPC campaigns focus on driving traffic to the product detail page and increasing conversions.

Keyword management is a crucial aspect of Amazon Ads campaigns. By carefully selecting and optimising keywords, brands can ensure that their ads are reaching the right audience and driving results. This approach is fairly similar to Google Search Ads, except here the audience insights are differently set up, based on their intent, and other parameters of data available with Amazon’s backend. 

Amazon offers a suite of ad products, including display ads, video ads, audio ads, and Amazon DSP. This range of options allows brands to select the right mix of products for their unique needs and goals.

At P.Labs, we have a deep understanding of Amazon Ads and the Amazon marketplace. Our team of experts stay up-to-date on the latest industry trends and strategies, allowing us to deliver effective and results-driven campaigns for our clients. 

What businesses should be running them?

We assist companies from a variety of industries in harnessing the potential of Amazon Ads. The platform can be used by a wide range of businesses, including those in the automotive, beauty, consumer electronics, entertainment, fashion, financial services, grocery, health and personal care, home goods and furnishings, home renovation, hospitality, publishing, telecom, and toys and games.

Businesses in these sectors may reach their target market, raise brand awareness, and boost conversions by utilising Amazon Ads. For companies wishing to reach their target users and expand their brand, Amazon Ads can offer a cost-effective choice with a variety of ad items and campaign possibilities.

What kind of budgets are needed for Amazon Marketplace ads? 

A carefully thought-out budget is necessary for the launch of a successful Amazon Marketplace advertising campaign. Pay-per-click (PPC) campaigns should begin with a daily budget of $50 to $100, but you may easily start with just $5 to $10 per day and make adjustments as necessary. Gather information when running your advertisements for a few weeks so that you may choose targeting keywords and keyword bids that are appropriate for your situation. However, certain ad formats are unavailable unless we have much higher budgets to operate with. 

What does an Amazon Ads agency do differently than other agencies? 

An Amazon Ads agency specialises in successful advertising campaigns on the Amazon platform. With deep knowledge and experience specifically with the Amazon ecosystem, We use advanced techniques and strategies to drive results for clients of all sizes across industries. Stay up-to-date with latest advancements, we utilises Amazon DSP, optimises keyword management, and use the full suite of Amazon ad products to help clients succeed with Amazon Ads. This typically is geared towards driving a certain ROAS or ACOS [Advertising Cost of Sales], and improvement month on month, in terms of ad efficiencies. 

What insights are available to agencies running such campaigns? 

Campaign management firms have access to a multitude of insights that can guide their strategy and increase the efficiency of their marketing initiatives. Along with information on the effectiveness of certain campaigns and ad styles, these insights also include data on audience demographics and behaviour. With the use of this information, agencies may identify the best methods and strategies for connecting with their target market and then tweak their campaigns to attain better results. A/B testing and real-time analytics are technologies that allow agencies to quickly adapt their strategy in reaction to shifts in the market or in consumer behaviour. Since customers have a very high intent on Amazon, a significant amount of the ads behaviour is driven and determined by the search intent, and queries. Additionally, Amazon’s insights also allow access to brands which are new to the brand, returning customers, helping us understand the efficacy of discovery campaigns and new user acquisition. 

4. Benefits of working with an Amazon Ads agency for your ecommerce business

In several significant respects, an Amazon Ads agency like we operates differently from other agencies:

Holistic Approach: An Amazon Ads agency approaches campaign management holistically, offering end-to-end services for your e-commerce company, such as strategy, creative, targeting, and optimization.

Amazon API: An Amazon Ads agency uses the Amazon API to provide efficient marketplace management, giving you the tools and information you need to manage your business and accomplish your objectives.

Simplification: Instead of managing numerous campaigns and platforms, an Amazon Ads agency may streamline acquisition expenses across ecommerce channels, letting you concentrate on expanding your company and achieving your goals.

Expertise: An Amazon Ads firm can help you execute effective Amazon Ads campaigns by bringing their knowledge and experience to the table. This gives you a competitive advantage and the capacity to produce results for your business.

We offer a variety of Amazon Ads services, including strategy, creative, targeting, optimization, and marketplace administration, so you can concentrate on expanding your company and achieving your objectives. For more information, get in touch with us right now if you're seeking for an Amazon Ads agency to assist your e-commerce firm achieve its goals.