Blog Detail

Do Instagram ads really increase your Instagram followers?

When you start running Instagram ads, it’s a common question to wonder if campaigns focused on other than follow, or sign-up will impact the total number of followers to your brand. Apart from boosting ads, and getting followers specifically, Instagram followers can be a byproduct of running ads. However, to achieve this, we need to consider a few things. Review our analysis of how ads affect your followers. 

Table of contents:

  • Introduction 

  • The Mechanics Behind Instagram Ads 

  • Benefits of Instagram Ads 

  • Case Studies of Instagram Ads Successes and Failures 

  • Factors that Affect Instagram Ad Success 

  • Conclusion


Welcome to our analysis of whether Instagram ads really increase your Instagram followers! In this blog post, we’ll be covering everything you need to know about Instagram ads and how they can help you gain more followers on the platform. 

Firstly, what are Instagram ads? Instagram ads are sponsored posts that businesses can create to reach a wider audience on the platform. They typically appear in the user's feed or Instagram stories and are marked as “sponsored” posts. So, why do Instagram ads matter? With over 1 billion monthly active users on Instagram, it’s no surprise that businesses are taking advantage of the platform to reach potential customers. 

Instagram ads allow businesses to target specific audiences, increase brand visibility, and ultimately drive conversions. But the real question remains: do Instagram ads really increase your Instagram followers? Through our analysis, we’ll be taking a closer look at the data and exploring some success stories (and failures) of Instagram ads. We’ll be covering several areas in this analysis, including the mechanics behind Instagram ads, the benefits of Instagram ads, case studies of Instagram ads successes and failures, and factors that affect Instagram ad success. So, stay tuned for an in-depth exploration of the world of Instagram ads!

The Mechanics Behind Instagram Ads

Instagram ads have become an integral part of the platform, and understanding how they work is crucial for any marketer. Firstly, Instagram Ads work by using an auction-based system to decide which ads will show up on users' feeds. We bid to have a brand’s ads shown to a particular audience, and Instagram's algorithm decides which ads to show based on the relevance score. Why Instagram's algorithm matters because it takes into account numerous factors to determine the relevance score. These include the user's interests, behaviour on the platform, and the ad's quality score. 

This score is determined by the ad's visual appeal, the text included, and its overall relevance to the target audience. To create an Instagram Ad, start by selecting the campaign objective based on what you want to achieve. These objectives can be awareness, consideration, or conversion. Next, choose your audience, select ad placement, set a budget, and create ad content. 

Ad content consists of an image or video and a caption that highlights CTA and any other relevant information. By following these steps, you can create compelling ads that align with your marketing objective and resonate with your target audience. Now that we have covered the mechanics behind Instagram Ads let us move on to the benefits and success rates they can offer.

Benefits of Instagram Ad

Let's take a closer look at why Instagram Ads are so valuable to businesses looking to expand its reach on the platform. Firstly, with over one billion active users on Instagram, the opportunity for increased visibility cannot be ignored. Not only can ads get your brand in front of potential followers who may not have found you otherwise, but they can also attract more engagement from your current followers. Targeted advertising is another key advantage of Instagram Ads. 

By utilising the platform's various targeting options, businesses can ensure that its ads are shown to the most relevant audience possible. This means that the people who see your ads are more likely to be interested in your brand and what you have to offer. One of the most significant benefits of Instagram Ads is that they are budget-friendly. With flexible ad spend options, businesses can choose to invest as little or as much as they want, making it accessible to companies of all sizes. 

This means that you can reach your desired audience without breaking the bank. Improved engagement is another perk of using Instagram Ads. Once brands have created compelling ad content, we help brands increase the chances of driving more engagement on the platform. In turn, this engagement can help boost visibility and lead to more followers. 

Lastly, Instagram Ads can also be effective in lead generation. By including clear and concise call-to-actions, a brand can direct potential customers to the website or other desired action. This can lead to an increase in website traffic, lead generation, and ultimately, more sales. In summary, Instagram Ads present a unique opportunity for businesses to increase its visibility, reach a targeted audience, and drive social engagement, all while being budget-friendly. If you're looking to grow your Instagram presence, investing in Instagram Ads is one of the choices for your business.

Factors that affect the success of your follower growth. 

The success of an Instagram ad campaign and resulting followers greatly depends on several factors. First and foremost, the quality of the ad content plays a massive role in determining its success. A well-crafted ad that is engaging and attention-grabbing would undoubtedly drive a higher conversion rate. The content must resonate with the target audience and provide value that is relevant to them. Target audience relevance is equally important in boosting the success of an Instagram ad. 

A well-defined audience segment can enhance the ad's visibility and increase the chances of reaching potential customers. An ad should also have a clear call-to-action to spur the customers into making a purchase decision. Budget constraints are factors that an advertiser must consider when planning an ad campaign. 

A well thought out budget can limit the ad spend while maximizing reach and engagement. Ad placement is equally vital since it determines the likely visibility and appeal of an ad. What an ad does is brings your product, or brand in front of a potential customer. They may choose to visit your brand’s Instagram page, and look at the content. Here, your bio information, links, and overall highlights play a crucial role before the user takes any desired action. To get this outcome, first, however, we need to think of what type of placements work best.

A well-targeted placement can significantly impact an ad's performance, leading to improved conversions and engagement. In summary, an effective Instagram ad should have quality content that attracts potential customers. It should be relevant to the target audience and have a clear call-to-action. Advertisers must work within budget constraints and leverage optimal ad placement strategies to ensure campaign success.

Instagram Ads are a powerful tool for increasing follower count, engagement, and lead generation. Success is heavily influenced by factors such as ad quality, audience targeting, and budget constraints, as seen in the case studies presented. Crafting a clear call-to-action, utilising a relevant audience, and optimising placement are crucial in achieving desired results. In conclusion, Instagram Ads provide ample opportunities for businesses to expand your online reach and connect with potential customers.