Paid Campaign Manager – Facebook, Instagram and Google Ads
- Executing marketing campaigns through Facebook ads platforms for e-commerce clients and deliver high ROAS
- Optimizing the channel to deliver the best ROI while ensuring targets are met.
- Ensure process improvements pro-actively and improve operational efficiency
- Periodic reporting to management on performance of campaigns
- Gathering insights into campaigns and consumer behavior and implementing the
- Partner with marketing manager to ensure that different campaigns are being
- Developing and executing new and innovative strategies for consumer
- Continuous experiment and run A/B Testing on campaigns, messaging and
targeting to improve ROI.
Skill sets needed
Manage and optimize campaigns for client delivery
- Seamless execution of large scale Facebook display campaigns of upto 50L or higher per campaign monthly.
- Strong analytical background and direct experience in digital marketing
- Identifying trends in data and adapting based on that
- Coming up with innovate ways to run paid campaigns
- Have in-depth knowledge of Facebook ads platform and be a hands-on marketer having large scale campaigns for e-commerce vertical including A/B testing ads.
- Having a good grasp of English and a thorough understanding of web/app based
businesses and knowledge of MS Excel.
- Experience in the same role (3+ years minimum)